Try to be different in all you do.
From strategy to creative, fresh thinking makes you stand out.
Embrace insights from anywhere.
Don't worry about where it comes from, worry about how good it is and where it can take you.
Demand results.
If it's not effective, it's not creative.
Don't test, explore.
Testing only gets you so far.
Exploration gets you further.
Value expertise, value inexperience.
Both can take you to extraordinary places.
Hurry up, don't take too much time.
Ideas need energy.
Energy comes from fear.
Fear comes from a deadline.
