Heli-One

Heli-One, the world’s largest independent helicopter support company, provides integrated logistics support, repair and overhaul to owners of single helicopters or whole fleets all over the world.

In order to position the company for future success, we suggested they articulate their business to be about more than engineering (albeit of the most sophisticated kind). We developed a new strapline line – Knowledge at your service – positioning Heli-One at the centre of helicopter know-how and innovation.

We created a new corporate website, advertising campaign and a whole host of other communications materials to support this thinking. In addition, we produced an internal communications campaign to raise awareness and provide better understanding of the changes being made.

A new website to champion the brand positioning and maximise the visibility of Heli-One’s capabilities

Trade press advertising campaign in key titles aimed at the wider helicopter industry

Launch of the new positioning and graphic style on stand at HELI-EXP0, Dallas 2012

A range of marketing literature including a corporate brochure and elevator leaflet

Capability sequence – a short film produced, from concept to delivery, to promote the full service offering

Internal communications material to inform all staff of the new look material, plus the development of internal ‘values’

Complete brand guardianship and guidelines development

An e-newsletter campaign targeted at their customer base