Heli-One, the world’s largest independent helicopter support company, provides integrated logistics support, repair and overhaul to owners of single helicopters or whole fleets all over the world.
In order to position the company for future success, we suggested they articulate their business to be about more than engineering (albeit of the most sophisticated kind). We developed a new strapline line – Knowledge at your service – positioning Heli-One at the centre of helicopter know-how and innovation.
We created a new corporate website, advertising campaign and a whole host of other communications materials to support this thinking. In addition, we produced an internal communications campaign to raise awareness and provide better understanding of the changes being made.