Fred. Olsen Cruise Lines

Over four years, Fred. Olsen has used us to develop big ideas across different media. Recently we created the brand and identity for Vistas, the on-board activities package for Fred. Olsen cruises.

 

We have also produced a wide range of sales brochures and other materials – for customers and the trade. Online, we have developed dedicated microsites and digital solutions to help the trade upsell and engage consumers.

 

We have also targeted direct mail to a loyal database and created a joined-up social media presence to widen the appeal of Fred. Olsen to different audiences.





Brand strategy, digital, design and print, live events
Vistas enhancement programme consumer brochure
Vistas launch at the Institute of Contemporary Arts, London
Vistas consumer microsite – providing up to date programme information

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Celebrate 65 campaign animation – promoting a special 65th birthday cruise package

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New World cruise microsite – providing useful reference for both travel trade and customers
Developing a consistent brand presence across social media channels
Campaign brochure promoting special features on Scandinavian cruises
Targeted consumer mailer sent to members' database