BISSELL Homecare

BISSELL Homecare is the number one floor care manufacturer in the US. In Britain, where the brand is less dominant, reaching specific audiences is key to getting heard.

We have helped bring new BISSELL products to the UK market, targeting audiences including pet owners, busy home owners and families. Their product range is wide – from vacuums to carpet washers, sweepers and cleaning formula – and over the years we have developed specific USPs rather than generic ones to make the communication more effective.

For consumers, we have created a range of advertising including TV, press, online and POS, as well as key catalogue pages for the likes of Argos and Tesco. Specific trade press advertising has targeted distributors, independent retailers and multiples.

Catalogue page promotion – getting the messaging and layout right for a crucial medium, including Argos and Tesco Direct

Trade press advertising – targeted campaigns run in core electrical industry titles, aimed at distributor and retailer networks

All Rounder television advertising – from concept to delivery, a commercial developed to promote a new multi-purpose product

National consumer press advertising – a number of campaigns to promote different products to the target customer

National consumer press advertising – a broadsheet campaign advertising the merits of OxyKic stain remover

Point of sale design – creative executions for promoting a number of differing product ranges in store and at events

Promotional product launches – a number of product launches, including the launch of All Rounder in central London