Someone was on the radio the other day bemoaning the fact that the best engineers are leaving this country to go abroad where their talents will be better used and recognised. And he wasn’t talking about ‘new’ engineering of the ‘micro’ or ‘genetic’ kind. He was talking about the more traditional kind of engineering – [...]

One of the things that make working in the B2B sector so interesting is meeting people who love what they do. From fan-makers to fin-fitters, the people who design and build ‘real stuff’ often have a passion for the job, a reflection of their expertise and experience. Recent interviews in Canada with a painter and [...]

For the past few months, we’ve been working on refreshing the Heli-One brand. Based in Vancouver, Canada, Heli-One is the world’s largest helicopter support company, providing integrated logistics support, repair and overhaul to owners of single helicopters or whole fleets all over the world. The integrated campaign (comprising a new website, advertising campaign, suite of [...]