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[...read more]MGA’s new brand for Heli-One launches in Dallas
For the past few months, we’ve been working on refreshing the Heli-One brand. Based in Vancouver, Canada, Heli-One is the world’s largest helicopter support company, providing integrated logistics support, repair and overhaul to owners of single helicopters or whole fleets all over the world.
The integrated campaign (comprising a new website, advertising campaign, suite of corporate literature, and internal communications campaign) is being launched from a brand-new exhibition stand at HELI-EXPO 2012 in Dallas from 11 February.
To position the company for future success, we suggested that Heli-One’s brand should show their business is much more than just nuts, bolts and engine oil.
We developed a new strapline – Knowledge at your service – positioning Heli-One at the centre of helicopter know-how and innovation – and as a business that puts all its experience, wisdom and skill at the disposal of its customers.
The new visual style includes new typefaces [...read more]
