IPA
Here are 10 reasons why being an IPA member agency makes working with MGA an even better idea:
- 1. Market leaders
- IPA Agencies are proven leaders in their fields of expertise and are responsible for over 85% of all UK advertising spend.
- 2. ISBA recommended
- ISBA, the voice of British advertisers, recommends IPA agencies and a significant proportion of the COI's agencies are also in IPA membership.
- 3. Professional competence
- IPA agencies must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers in order to be elected into membership.
- 4. Professional development
- IPA agencies are committed to the development of outstanding staff talent through examined qualifications, craft skills training courses and the Continuous Professional Development standard.
- 5. Financial stability
- To become a member of the IPA, agencies must demonstrate financial stability and be clear of any County Court judgements, bankruptcies or other adverse legal judgements.
- 6. Standards
- It is mandatory for IPA agencies to uphold the industry's legal, regulatory and ethical standards, including the IPA Bye-laws and the EACA Code of Ethics.
- 7. Best practice
- The IPA champions best practice guidelines on topics such as Finding An Agency, The Client Brief, Evaluation, Agency Remuneration, Judging Creative Ideas and Magic and Logic.
- 8. Proving effectiveness
- IPA agencies, together with their clients, can enter the IPA Effectiveness Awards, the world's 'gold standard' in proving the return on marketing communications investment.
- 9. Legal checks
- IPA agencies can rely on receiving expert legal advice to ensure their work is legally and regulatory compliant, as well as guidance on client and supplier contracts.
- 10. Information and intelligence
- IPA agencies have access to news, data, statistics and research, as well as over 1,000 IPA Effectiveness Awards case studies, all of which can be deployed for the benefit of their clients.
The IPA's Continuous Professional Development (CPD) in Advertising Standard is the industry's training and people development standard.
Commitment to achieving the standard is now mandatory for IPA membership.
MGA has attained full CPD accreditation.
For even more reasons, visit www.ipa.co.uk.
